Retirement, an inheritance, selling a business, planning years ahead — whatever's on your mind, we build one clear, honest picture of exactly where you stand. Free, and yours to keep. Starting with one of the biggest: selling a business.
Selling, or preparing to? Start now. Talk or type — no forms. Information only, not financial advice.
One clear picture for every big money decision. We're building it for business exits first — the hardest one to get right.
Most owners underestimate what leaves in tax — and by completion, the ways to reduce it are gone.
Rates and reliefs move. Selling either side of a date can be worth tens of thousands.
The question behind the sale. It needs a full picture, not a spreadsheet on the back of an envelope.
Click and talk, or we'll call you. No forms. (Prefer to type? That works too.)
We pull what's public; you confirm the figures. Every number shows its source.
What a sale leaves you with, the tax, the timing. Yours to keep, free.
EMI and unapproved schemes are taxed very differently. Most people don't know which they hold.
What your options are worth, the tax, and when to exercise. Free, private — your employer never sees it.
We'll give every one of your option-holders their own private picture — free, and no work from you.
You arrive prepared, so an adviser doesn't spend hours gathering your details — that's what they pay for. You are never the product. No cost ever, no sales calls, and no adviser sees anything until you choose.
Tell us where you are and we'll be in touch to get started. No cost, no obligation.
We'll email you to get started. Nothing happens until you're ready.
Only if you want to. Most people find talking easier than filling in forms — you can click and talk on this page, or leave your number and we'll call you. But if you'd rather type, or use WhatsApp, that works just as well. And you can ask to speak to a person at any point.
No. We give you information about your position — what a sale would mean, what tax would apply, what's worth considering. We don't tell you what you should do. That's regulated advice, and it can only come from an authorised financial adviser. If you want one, we can introduce you to one.
Advisers pay us when you choose to be introduced to one, because you arrive prepared. You never pay us anything.
No. No adviser sees your details unless you ask for an introduction and choose who to speak to.
That's often the best time. Most of the ways to reduce tax on a sale need lead time — by the time a deal is signed, most of them have gone. If you're early, we'll keep your picture current and let you know when something changes that affects you.
Yes. EMI options are often taxed far more favourably than unapproved ones, and the qualifying clock usually starts when the option was granted, not when you exercise. We'll show you what your options are likely to be worth, the tax you'd pay, and when you'd need to exercise. Free, and completely private — your employer never sees your picture.
Any account connections use bank-grade, read-only access — we can see balances, never move money. You choose what to connect, and you can ask us to delete everything at any time.
A clear picture of your position: what the sale is likely to leave you with after tax, what the tax is made up of, how timing changes it, and the issues worth raising with a professional. Every figure shows where it came from.
Land cheap · Own the relationship. Advisers pay ~£3,000 (median) to win a client. We acquire them free, at the moment of intent, with an AI intake that produces a complete, source-tagged financial picture — then the consumer chooses: a paying adviser from our network, or our own in-house advisory.
Advisers are priced out of the mass market by acquisition costs. Consumers don't engage — 42% say they don't think they need advice, and a third don't trust advisers enough to pay. But 91% of those who do take advice find it helpful. The gap isn't about value. It's about confidence and access — and that's a product problem.
The hardest fact-find and the highest-value client a wealth manager ever wins. It's often not even a separate conversation: the same £2,632,000 left after a sale is fully exposed to inheritance tax — illustratively, up to £922,800 — unless the exit itself is structured with that in mind. Retirement, inheritance, equity comp: often the same session, always the same engine. UK-first beachhead; the engine is global.
It's the maintained, nine-domain UK knowledge-and-reasoning engine — versioned, source-tagged, specialist-authored — plus the owned consumer relationship and a compounding proprietary dataset. Hard to build; harder to keep current.